iTunes Rentals in January?
I’m sure the Germans have a single word for disappointment-anticipation, that feeling you have when something should have been groundbreaking, really wasn’t, but still might be. Right now I need that word.
“So, Mabel, my Apple TV is really [insert word here], but did you see yesterday’s Financial Times?”
As we mentioned in Episode 7, a couple of tweaks would make the Apple TV more than a glorified slideshow/visualizer for parties.
- Direct access to the iTunes store
- Video rentals
For the time being, you’ll need to keep syncing your Apple TV with a computer to get content from iTunes, but according to a recent article in the Financial Times, our second wish is about to be granted.
Apple and Fox have reportedly agreed to let iTunes users rent Fox DVD releases. In addition, the actual DVDs from Fox would include a copy of the movie with FairPlay DRM protection so that consumers could legally (and simply) sync movies from purchased DVDs onto their iPods.
There are no details on the specifics, but educated speculations have included an enticing 30-day rental for only $2.99. Expect to learn more from Jobs himself at the Macworld show on January 14.
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